250+ Registrants Per Event. Every One Scored.
Rover Insights produces and promotes webinars to 635,000+ HR and finance professionals through HRMorning and ResourcefulFinancePro. You provide the topic. Rover Insights handles production, promotion across 5 channels, and post-event phone follow-up that turns attendees into scored leads with 50+ data points each. Every recording also feeds Beacon AI's research layer, where 9 AI specialist agents surface your presentation to buyers evaluating solutions long after the live event ends. Your reps receive TruSQL™-scored leads within 48 hours, from attendees and from buyers who discovered the recording on their own terms.
From Topic to Scored Leads
Pre-Event Setup
Rover builds your registration page, custom lead capture forms, and triggered reminder email sequences. You approve the topic, speaker, and hand-raiser questions. The landing page goes live optimized for conversion, with your brand front and center.
5-Channel Promotion
Your webinar gets promoted across Rover's full distribution network: newsletter placements to 635,000+ subscribers, native website features on HRMorning.com, dedicated email sends, homepage promotions, and social media amplification. Registrations build over a 3-4 week promotional window.
Post-Event Intelligence
After the event, Rover's CDR team calls qualified attendees for 6-12 minute phone conversations. Each call captures 50+ data points: buying timeline, budget status, current vendor satisfaction, pain points, and decision-maker roles. Every attendee gets a TruSQL™ score from 0-100 with a full breakdown of why they scored high or low.
Pick Your Format
Live
Your team presents in real time to a qualified audience. Attendees ask questions, answer polls, and engage directly with your experts. Best for product launches, thought leadership panels, and market trend discussions.
Real-time Q&A and audience interaction
Currently evaluating a new HRMS?
Simulive
A pre-recorded presentation plays on schedule with live moderation handling Q&A and audience engagement. You get the polish of a produced session with the energy of a live event. Ideal when your speaker has a tight calendar.
Polished delivery with live engagement
Turnkey
Rover's editorial team develops the content, manages production, runs promotion, and handles post-event follow-up. You provide the topic and brand guidelines. Everything else is handled.
Zero production work on your end
What You Own
Full Recording Ownership
You own the webinar recording outright. Reuse it on your website, gate it for additional lead capture, clip highlights for social, or embed it in nurture sequences. Rover provides the finished file within 48 hours of the event.
Campaign Analytics
Full funnel visibility: registration count, attendance rate, average watch time, Q&A participation, poll responses, and post-event call completion rates. Every metric feeds into your Rover dashboard.
Form & Survey Data
Capture up to 4 custom form questions at registration and 10 survey questions during the event. Plus 10 poll questions for real-time audience sentiment.
Form questions
Survey questions
Poll questions
CRM-Ready Lead Records
Scored leads land in Salesforce within 48 hours via native OAuth integration. Each record includes the TruSQL score, score breakdown, conversation summary, and buying signals. Full audit trail tracks every lead from registration to delivery.
What Changes With Rover
200 registrants. 40 attend. Zero responses.
Your webinar gets 200 registrants from LinkedIn ads. 40 actually attend. You email all 200 a PDF afterward. No one responds. You have a spreadsheet of names but no idea who was genuinely interested or what they need.
300+ registrants. Scored leads with buyer context.
Rover promotes your webinar to 635,000+ HR professionals who already trust the community. 300+ register. The CDR team calls every qualified attendee within 48 hours. You get scored leads with pain points, timelines, and buying committee roles — not just an attendance list.
Your Webinar Keeps Generating Leads After the Broadcast Ends
Every webinar you produce through Rover Insights becomes a permanent research asset inside Beacon AI, where 635,000+ HR and finance professionals evaluate vendors on their own schedule. Missed the live event? Beacon AI's 9 specialist agents surface the recording when a buyer asks about the exact problem you presented on. The webinar stops being a one-day event and starts being a long-tail lead source.
EXPLORE BEACON AIRecording as Research
Live webinars expire. Yours doesn’t. Beacon AI indexes your recording alongside 15+ years of HRMorning editorial content. When a buyer researches your product category weeks or months later, the recording surfaces as a trusted reference, not a stale link in a follow-up email.
HR & finance pros on Beacon AI
avg. registrants per webinar
AI specialist agents
HRMorning editorial content
Anonymous Evaluation
Buyers watch your webinar recording through Beacon AI without triggering a sales call. They compare your presentation against editorial reviews and competitor content across 17+ product categories. The connection only happens when the buyer decides you’re worth a conversation.
Persistent Buyer Context
Beacon AI remembers what each buyer researched across sessions: company size, tech stack, compliance requirements, and every recording they watched. When a buyer connects with your rep, that accumulated context arrives with them.
Self-Qualified Pipeline
Your rep’s first call isn’t a recap of the webinar. It’s a focused conversation with someone who watched the recording, compared your approach to alternatives, and chose to engage. Each connection represents a buyer who did the work before raising their hand.
Most webinars die the day after broadcast. Yours lives inside Beacon AI’s research layer, reaching new buyers every time someone asks about the problem you solve.
Webinar Production at a Glance
- Average Registrants
- 250+ qualified registrants per webinar, promoted across 5 channels to 635,000+ community subscribers
- Quarterly Cadence
- 1 webinar per quarter included in the standard Rover Insights program. Custom lead capture forms, you own the recording.
- Post-Event Follow-Up
- CDR team calls qualified attendees within days for 6-12 minute conversations capturing 50+ data points
- Beacon AI Amplification
- Webinar recordings feed Beacon AI's research layer, where 9 AI specialist agents surface your presentation to buyers evaluating solutions across 17+ product categories
- Three Formats
- Live webinars (your team presents), Simulive (pre-recorded with live Q&A), and Turnkey (Rover handles everything)
- Scoring Difference
- Most platforms score on attendance duration alone. Rover scores on ICP match (40%), buyer intent (35%), and post-event call sentiment (25%)
- Promotion Channels
- Native placements, homepage promotions on HRMorning, social media amplification, dedicated emails, and eNewsletter inclusions
See How Rover Webinars
Fill Your Pipeline.
Book a demo to see real webinar lead profiles with TruSQL scores, conversation summaries, and buyer intelligence.