Rover Insights
Analytics

Campaign Analytics

Rover Insights tracks every campaign from registration through call qualification. See exactly where leads enter, how they engage, and which ones convert to sales-ready conversations. Full-funnel visibility, not vanity metrics.

REG
0
Registered
ATT
50%
0
Attended
ENG
57%
0
Engaged
QUAL
51%
0
Qualified Call
TRUSQL
100%
0
TruSQL Scored
Avg TruSQL Score
Top Pain Captured
Qualified Leads
Engagement Funnel

Registration to Call Qualification

Every campaign displays a five-stage funnel with conversion rates between each step. You see exactly where engagement deepens and where it drops off. No hiding behind total lead counts.

Engagement Funnel

566Registrations
255Attended (56m Avg.)45% of Registrants
425Digital Eng. Prospects75% of Registered
121Surveys Completed47% of Attendees
141Call Qual. Prospects55% of Attended
Campaign Types

Every Channel. One Dashboard.

Beyond the Annual Review: Building a Feedback Culture

Download Recording
CompletedSponsored Sim/Live Webinar
Webinar Date: Mar 5, 2026
5/5
Engagement Funnel
758Registrations
262Attended(50m Avg.)35% of Registrants
599Digital Eng. Prospects79% of Registered
76Surveys Completed29% of Attendees
159Call Qual. Prospects61% of Attended
Prospects (758)Analytics
Lead InfoRegistrationAttendance
Jasmine Badr
Lead Concierge, Bon Voyage Travel
Mar 6, 2026—
Regina Edwards
EVP & CFO, Exponent
Called
Mar 6, 202636m
Lynn Meyers
HR Event Coordinator, Oak Ridge Winery
Called
Mar 6, 202651m
Lori Harrison
HR Manager, Olympique Facade
Called
Mar 6, 202660m

Sponsored Webinar

Live, Simulated, On-Demand

Put your brand in front of qualified HR and finance professionals. Rover Insights handles production, promotion, and attendee follow-up.

250+avg. registrants

Content Syndication

Whitepapers, eBooks, Case Studies

Distribute gated content to targeted community segments. Leads scored based on engagement depth and buying signals from follow-up calls.

WhitepaperseBooksCase StudiesOn-Demand Webinars
Infographic example
Case study example cover

Content Creation

Whitepapers, Sponsored Articles, Webinars

Rover Insights’ editorial team creates content informed by real conversation data. Every piece built from what buyers actually say they need.

WhitepapersSponsored WebinarsSponsored Articles
Visual Analytics

Four Lenses on Every Campaign

Each campaign includes visual breakdowns so you can see exactly who engaged, at what level of seniority, from which industries, and for how long.

Registrants and Attendees by Company Size

See which company size ranges engage deepest. Mid-market (250–4,999 employees) consistently shows the highest attendance rates.

Registrants
Attendees
Up to 4
10-19
50-99
250-499
1K-5K
10K+

Avg. Minutes Per Session

12:00pm - 1:00pm EDT55m
3:00pm - 4:00pm EDT53m
9:00am - 10:00am EDT57m

By Job Title

Are Directors showing up or just Analysts? The seniority mix tells you about lead quality before scoring.

Registrants
Attendees
HR Generalist
HR Manager
HR Coordinator
Director HR
HR Assistant
HR Specialist

By Industry

Which industries respond to your content. Filter by primary and secondary industry to refine targeting for the next campaign.

Registrants
Attendees
Manufacturing
Business Svcs
Organizations
Education
Hospitals
Finance

Data Captured Per Lead

Custom form responsesUp to 4 per campaign
Survey responsesUp to 10 per campaign
Poll responsesUp to 10 per campaign
Minutes attendedPer time slot breakdown
Firmographic dataFrom registration form fills
Lead delivery statusReleased, Delivered, Failed
At a Glance

Campaign Analytics at a Glance

Funnel stages tracked
Registrations → Attendees → Call Qualified, with conversion % between each stage
Campaign types
Sponsored webinars (live / simulated / on-demand), content syndication, email campaigns, Better Buys programs, content creation
Webinar engagement data
Registration, attendance, minutes attended, 4 custom form responses, 10 survey responses, 10 poll responses
Breakdown dimensions
Company size, job title, industry, attendance duration
Export formats
CSV, XLSX, or direct CRM release with type validation

See Your Campaigns
From Every Angle.

Explore Platform

Related Questions

Rover Insights tracks sponsored webinars (live, simulated, and on-demand), content syndication and lead generation, email campaigns and sponsored newsletters, Better Buys programs, and content creation campaigns. Each type has tailored metrics and engagement tracking.
Every campaign displays a three-stage funnel: Registrations, Attendees, and Call Qualified leads. Conversion percentages show between each stage so you can see exactly where engagement drops off and which campaigns produce the most call-qualified conversations.
Yes. Campaign leads export to CSV or XLSX with all visible columns. You can also release leads directly from the campaign view to your CRM integrations, either individually or in bulk, with type validation ensuring the right leads go to the right endpoints.
For webinars, Rover Insights captures registration status, attendance status, minutes attended, up to 4 custom form responses, up to 10 survey responses, and up to 10 poll responses. For content downloads, it tracks download completion and firmographic data from form fills.
Digital engagement from campaigns appears on each contact’s profile alongside their phone conversation data. A prospect who attended your webinar and then had a phone conversation gets both data streams in one view. Your rep sees the full engagement history.