ROVER DEMAND GEN ENGINE
Traditional Demand Generation partnerships are broken…
Are you struggling to calculate ROI on your traditional media spend?
Our Trusted Partners
Leading organizations trust Rover to transform their demand generation and drive measurable results.
The result… custom-tailored demand generation that guarantees an ROI
TruSQL™ lead scoring best matches prospects for your software solution taking into account your Ideal Customer Profile and the prospect’s position on the buying journey. Rover system integrations ensure a clean and trusted hand off to your marketing & sales processes including scheduled qualified discovery meetings. Let Rover do the heavy lifting, so your sales team can focus on closing deals.
AI-tuned precision that transforms interest into action.
Continuously collecting info behind the scenes, Rover doesn’t just find leads — it understands them. The Rover platform pinpoints HR software prospects at any stage of their buying journey. Rover delivers personalized content and tailored vendor recommendations by listening to first-party intent signals, conversational intelligence, and online user reviews. This approach builds trust, cuts through the abundant sales & marketing noise, and simplifies the research and decision-making process.
of B2B marketers report dissatisfaction with third-party demand generation partners…
Forrester Research
FEATURES
What Rover Delivers…
Buying software is obviously a very large, time consuming and stressful endeavor that has a lot of risk for the buying team at their company if they make the wrong decision. We simplify that process. Rover shortens the discovery timeline, blocks out the noise from mistimed, eager sales communications, and increases the likelihood that they pick a partner that is a great fit.
PERSONALIZED CONTENT SYNDICATION
Enhance your marketing influence B2B software decision-makers with precision
BUYER JOURNEY TRACKING
Real-time dashboards are configured to track performance metrics, buyer’s journey, and content effectiveness.
AI RECOMMENDATION MATCHING
Proprietary scoring utilizing ICP, online user reviews & conversational intelligence
TRUSQL INTENT LEAD SCORING
Our lead scoring aligns prospects with your software solution based on your Ideal Customer Profile and their buying journey.
ENHANCED SALES INTELLIGENCE
AI-driven behavioral analysis, segmentation & intent prediction
1ST PARTY INTENT INSIGHTS
Rover’s AI-powered platform and in-house BDR team deliver true conversational intelligence from authentic interactions with HR professionals in your community.
STREAMLINED LEAD HAND-OFFS
Precise lead qualification with seamless marketing & sales platform integration
CALL QUALIFIED MEETING SCHEDULING
Our team delivers pristine leads, arranging meetings with vetted prospects and enabling easy management through seamless integrations with
BUYERS JOURNEY
A Calculated Journey for Rover Buyers
The Rover exploration orbit uncovers, collects , and researches new opportunities along every step.
IDENTIFY YOUR ICP WITH REAL DATA
Leverage AI-powered segmentation & behavioral listening to pinpoint high-value prospects.
ENGAGE YOUR MARKET
Personalized adaptive content, optimized campaigns, and behavioral insights generate impactful engagement.
MATCH TO YOUR SOFTWARE
Utilize AI-driven TruSQL™ lead scoring & recommendation match analysis for prioritization & precise messaging.
CONVERT AND TRANSFER
Optimize opportunities with sales intelligence and smooth lead hand-offs through seamless CRM integration.
LEARN TO CATCH BETTER SIGNALS
Gain insights from closed-won analysis and customer abandonment churn for continuous improvement.
Connecting with potential customers requires more than just a pitch—it requires value-driven conversations. One of Rover’s key differentiators is our inhouse BDR team & AI-powered calling platform that drives true conversational intelligence from authentic, meaningful dialogues with Human Resource professionals in our community.
By understanding all the details about their current situation, most importantly their pain points and needs, we can help HR leaders navigate their buying journey with AI-driven software vendor recommendations.
These strong nurtured relationships with our community allow us to provide trusted & timely personalized content that helps them navigate these complex waters.
Our approach doesn’t just stop at one or two touch points with a single member of the buying group—it’s about building lasting trust with the organization and providing real value for the entire buying group throughout the journey and beyond.
The Rover platform pinpoints HR software prospects within our community at all stages of the buying journey.
70% of the buyer’s journey is completed before a buyer even reaches out to sales.
SiriusDecisions
PACKAGES
Find the Right Fit for Your Business
Seed
Growth
Enterprise
SUBSCRIPTIONS STARTING AT $5,000/MO
Lead Generation Services
| Brand Awareness Impressions |  | | |
| ICP Targeting | | | |
| Unlimited Content Syndication | | | |
| Intent Behavior Leads | | | |
| Conversational Leads | | | |
| Conversational Abandonment Leads | — | | |
| Appointment Scheduling Leads | — | — | |
Brand Awareness Impressions
- Website Ads
- Newsletter Ads
- Social Media Conversational Mentions
Intent Behavior Leads
Feed your marketing funnels with hand raisers that have engaged in your syndicated content with additional insight around reading topics of interest and Q&A/survey responses from On Demand Webinars & Live Events.
Conversational Leads
Warm prospects who are already pre-qualified by our internal BDR team and ready to discuss real business problems, transforming cold outreach into informed discussions.
Conversational Abandonment Leads
Identify customers who are shopping around, why they are dissatisfied and learn which competitors they’re considering.
Content Services
| Content Creation | — | 1 Quarterly | 3 Quarterly Min. |
| Sponsored Special Edition Newsletter | | | |
| Webinar Production | — | 1 Quarterly | 3 Quarterly Min. |
Content Creation
- Whitepapers
- Sponsored Articles
Webinar Production
- Sponsored Turnkey Webinars
- Sponsored Sim Live Webinars
Data Intelligence Services
| 1st Party Intent Data Points | | | |
| Conversational Intelligence AI Insights | — | | |
| TruSQL AI Lead Scoring | — | | |
| 3rd Party Pipeline Append & Activation | — | | |
| SwitcHR Recommendation Analysis | — | | |
| ABM Marketing Dashboards | — | — | |
| Native CRM Application | — | — | |
1st Party Intent Data Points
Data fields that include:
- Current Software Solution
- Buying Timeframe
- Buying Role
- Demo Interest, and more…
Conversational Intelligence AI Insights
Includes AI conversation generated
data like:
- Current Solution Sentiment
- Pain Points
- Feature Needs
- Next Steps for Follow Up, and more…
TruSQL AI Lead Scoring
Proprietary scoring takes your ICP requirements, “best customer” examples, and 1000s of online user reviews and uses our AI recommendation engine to rank best match prospects based on call recording transcripts from ongoing conversations with our community members.
3rd Party Pipeline Append & Activation
Enhance & activate your purchased leads from other vendors with intent data insights and personalization activation data.
SwitcHR Recommendation Analysis
Includes analysis on the additional software competitors that were recommended.
Support Services
| CRM & Marketing Platform Integrations | | | |
| Calendar Scheduling Software Integration | — | | |
| Client Success Team Access | Round Robin | Dedicated Contact | Dedicated Contact |
| Dedicated Slack Channel | | | |
| Content Creation Team Access | — | | |
CRM & Marketing Platform Integrations
and more…
Calendar Scheduling Software Integrations
and more…
Seed
Marketing Services
- Brand Awareness Impressions
- ICP Targeting
- Unlimited Content Syndication
- 150 Min. Monthly Intent Behavior Leads
BDR/SDR Extension Services
- Call Qualified In Market SQLs
Data Intelligence Services
- 1st Party Intent Data Points
- Conversational Intelligence AI Insights
Support Services
- CRM & Marketing Platform Integrations
- Client Success Team Access
- Dedicated Slack Channel
Growth
Marketing Services
- Brand Awareness Impressions
- ICP Targeting
- Unlimited Content Syndication
- 250 Min. Monthly Intent Behavior Leads
BDR/SDR Extension Services
- 150 Min. Monthly Call Qualified Lifecycle MQLs
- Call Qualified In Market SQLs
- Call Qualified Abandonment Leads
Content Services
- 1 Quarterly Min. Content Creation
Data Intelligence Services
- 1st Party Intent Data Points
- Conversational Intelligence AI Insights
- TruSQL AI Lead Scoring
- 3rd Party Pipeline Append & Activation
- SwitcHR Recommendation Analysis
Support Services
- CRM & Marketing Platform Integrations
- Calendar Scheduling Software Integration
- Dedicated Client Success Team Access
- Dedicated Slack Channel
- Content Creation Team Access
Enterprise
Marketing Services
- Brand Awareness Impressions
- ICP Targeting
- Unlimited Content Syndication
- 500 Min. Monthly Intent Behavior Leads
BDR/SDR Extension Services
- 250 Min. Monthly Call Qualified Lifecycle MQLs
- Call Qualified In Market SQLs
- Call Qualified Abandonment Leads
- Appointment Scheduling Leads
Content Services
- 2 Quarterly Min. Content Creation
- Sponsored Special Edition Newsletter
Data Intelligence Services
- 1st Party Intent Data Points
- Conversational Intelligence AI Insights
- TruSQL AI Lead Scoring
- 3rd Party Pipeline Append & Activation
- SwitcHR Recommendation Analysis
- ABM Marketing Dashboards
- Native CRM Application
Support Services
- CRM & Marketing Platform Integrations
- Calendar Scheduling Software Integration
- Dedicated Client Success Team Access
- Dedicated Slack Channel
- Content Creation Team Access
Are you Ready?
Our expert team is prepared to start your Rover journey.